Why is Trust So Elusive?

If trust is so vital to our relationships, why isn’t it prioritised more? And why haven’t we mastered it already?

Fear sells: Multi billion dollar industries rely on fear to sell products and services. Countless organisations employ fear as a leadership strategy or performance tactic. Fear is the fastest way to motivate people. It may be a short term tactic but it’s a powerfully primal one.

Turning Trust Around: Small Steps for Brokering Higher Trust in Your Team

Trust is a small word that promises big things.

It creates closer knit teams, trusted managers and inspiring leaders. It helps people embrace accountability, break down silos and turn destructive conflict into constructive creativity. It skyrockets innovation, financial performance and staff motivation and it can turn a regular job into a career highlight.

So why isn't trust rife at work? Often, it comes down to two simple reasons.